servicenow
Roadwork partnered with agency IDW on ServiceNow’s ‘The World at Work,’ creating brand films and an extensive library of original motion footage across Berlin, Paris, London, and New York. Shot in offices, homes, and city streets, the work captures the people, routines, and environments behind an evolving working culture.
Roadwork led video direction and cinematography, with editing, sound design, and color grading handled entirely in-house.
ServiceNow helps organizations coordinate the complex systems and services that support daily operations. The global campaign focused on the people behind those operations, showing how technology fits into the ways they collaborate, solve problems, and move between professional and personal life. Our cinematography and editing emphasized natural performances, closely observed details, and the rhythm of everyday activity, creating a consistent visual language across locations.